Your Friends May Not Be Your Audience

I was watching an episode of Fresh Off the Boat last night in which Jessica realized her husband had never finished reading the novel she wrote. It reminded me of something my marketing-manager husband once said, “Your friends and family are not your audience.” He’s not entirely correct, of course. Some of your friends and...

Sometimes It Hurts Just a Little

I recently attended a class taught by someone who has been an excellent adviser for my business in the past. Someone I respect. In the middle of the class, he criticized me harshly in front of the entire group. His comment was not wholly untrue, but it was not wholly fair either. I did not...