As an author-entrepreneur I’ve attended many a class and read many a book on sales and marketing. So often I’m told that the first step in selling your products or services is to identify your buyer’s pain point, then you explain how your product or service is the solution to their pain. Every time I...
Tag: writing
How to Be a Multicultural Artist/Writer
January 27 is Multicultural Children’s Book Day, and it brings me around to an interesting conversation that’s underway in the publishing community–whether anyone has the right to tell stories outside of their race or culture. I have friends whose story ideas have lately been turned down because they wanted to write about a race different...
The Pendulum Theory of Art and Politics
When I was pursuing my history degree in college, I learned about the Pendulum Theory, or so my professor called it. According to the theory, history (and especially politics) swings to one direction until it reaches a tipping point (usually driven by popular mood) and then it swings back. This makes living in a two-party...
Don’t Let Them Tell You It’s Too Easy
Last week I talked about how my professors’ high expectations motivated me. This week, I want to put a slightly different spin on that. See, I was a history major, which meant writing tons of 10 and 20-page papers. One year, I was taking a Native American Studies class. My professor was passionate about her...
Are You Living Up To Their Expectations?
On the last day of classes during my senior year of college, I dropped in to say good-bye to my professors. I was graduating in a few days with a degree in history and had absolutely no idea what I was going to do with my education. When the dean asked me about my plans,...
Holiday Inspiration for Your Creative Self
Are you feeling the holi-daze? Finding it hard to keep up during this busy season, and feeling frustrated because your artistic work may be taking a back seat? Me too. So I’m posting this video I created to help writers stay in touch with their creative sides during this stressful (but joyful) time of year....
Is This Real?
Have you ever been watching TV or reading a novel and found yourself talking to the characters? “Stop!” you shout. “You’re making a big mistake.” Your spouse or roommate laughs and says, “Relax. It’s not real.” Is that true, though? Because your heart raced. You felt it. And your mind formed the words to speak,...
The Artist in Me Thanks the Artist in You
Today I’m grateful for the artists. The writers, poets, singers, musicians, dancers, actors, filmmakers, photographers, painters, sculptors, potters, weavers, architects, and craftsmen whose art is the axis on which this world turns. Without artists, we would have no understanding of cultures long gone. It is their pottery, cave paintings, and temples which we study to...
How to Create Art When Your Heart is Broken
Some of the greatest songs and stories are created by artists who have suffered a major loss or break up. They channel all that pain, frustration, anger, confusion, disbelief, and sorrow into their creations, and we embrace those songs and stories because they speak to our suffering too. Other artists, when faced with heartbreak, drop...
Give Us Some Old-Time Suspense and Romance
The other day, my grown children and I were watching a 1939 Bob Hope movie, The Cat and The Canary, with my aunt. In it, the cast of characters is trapped in a creepy house with a killer. You know, it’s the type of movie where the secret passageway creaks open and a hand slides...