Your Friends May Not Be Your Audience

I was watching an episode of Fresh Off the Boat last night in which Jessica realized her husband had never finished reading the novel she wrote. It reminded me of something my marketing-manager husband once said, “Your friends and family are not your audience.” He’s not entirely correct, of course. Some of your friends...

The Power of Hello

A friend related a story on social media the other day about meeting a wonderful couple at the train station and bonding with them during a two-hour waiting period. It was clear how much joy that encounter brought her. It reminded me of a similar experience I had last week on a plane ride...

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